Monthly Archives: May 2014

New distance selling regulations take effect on 13 June 2014

New EU rules for online selling affect all retailers from next month

Disciplinary revamp by CIPR to strengthen public confidence

CIPR revamps disciplinary procedures for complaints against members in attempt to strengthen reputation of the industry

‘Ambush marketing’ alert!

Many official sponsors of this year’s biggest events will be ambushed by rivals

What you buy shows the proof of what you believe


People don’t buy what you do, but why you do it.

Where did the ‘elevator pitch’ get its name?

Not listening

Where did the elevator pitch get its name? And why are we all involved in “selling”?

FIFA World Cup cheer as Government relaxes licensing laws

Government extends pub licensing laws to cover England’s World Cup games

Are you content with marketing or like your marketing with content?

Content Marketing image

What’s all the fuss about Content Marketing?

How brands mess up managing culture in marketing

Culture matters in marketing but brands often find themselves in a ‘culture clash’

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