Ardi Kolah

A veteran blogger on all things sales and marketing and author of the best-selling cartoon series Guru in a Bottle

The Power of Colour

Wally-OlinsThe choice of colour has become one of the single most important elements in creating a brand. I remember having a conversation about this over lunch with a very good friend and mentor of mine, Wally Olins CBE, who sadly passed away this week at the age of 83.

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Why God is still big box office at Easter

How Mel Gibson tapped into the feelings of Christians with block buster movie that took Hollywood by surprise

Customer sacrifice is now more important than pure “customer satisfaction”

Why customer satisfaction research is inadequate and we should look at understanding customer sacrifice

Does culture matter?

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According to American anthropologists Clyde Kluckhohn and Alfred Kroeber, culture “is a shared social blueprint for life – the constellation of values, assumptions, beliefs and behavioural norms that define a group of people.”

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Getting brands through the school gates can start a green revolution

How getting brands through the school gate can start a green revolution

On-line “brand hijack” ruled unlawful by High Court

Sales and marketing online retail activities need to change as a result of landmark High Court ruling

The Power of Crowds

How crowd sourcing finance is changing the face of legal services for small-medium sized businesses

Accenture uses RBS Six Nations as showcase for its technology

Accenture uses RBS Six Nations as a showcase for its capability and technology in enhancing performance

Predictions for growth of e-learning in sales and marketing

The way the next generation of sales and marketing professionals are trained is going to be very different from current practices and mobile e-learning environments will be key

Legal update on prize promotions, competitions and incentives

Marketers constrained from using prize promotions and competitions as a form of conditional opt-in for direct marketing

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