Ardi Kolah

A veteran blogger on all things sales and marketing and author of the best-selling cartoon series Guru in a Bottle

Advertising the benefits of marriage – India style!

An advertising campaign that hopes to increase the birth rate in India!

“Instant death” to prospect-driven DM is on the cards

End of prospect-driven direct marketing to be illegal under forthcoming EU General Data Protection Regulation

‘Miracle Whip Factor’, brand dispersion and Ed Miliband

The Miracle Whip brand dispersion theory could help reverse the fortunes of Ed Miliband

Diversity Matters

Diversity matters in order for organisations to become world-class in performance

Why failure can be good for you

Learning from previous mistakes is a recipe for success rather than failure

What value would you put on having a good reputation?

PRCA launches toolkit helping PR practitioners understand the financial impact of reputation.

Will shuffling the pack create a winning hand for the Tories in 2015?

David Cameron is getting in touch with his feminine side in order to give the Cabinet a make over. But will he succeed at the ballot box next year?

What the arts can learn about sponsorship from sport

Arts sector can learn how to drive brand partnerships by looking at how this has been achieved in sport

Marketers need to reach consumers that shop around the clock

Marketers need to rethink how to reach “always on” consumers claims new research

Traditional CPM is rapidly passing its ‘sell-by’ date

Financial Times looks like one of the first website owners to experiment in offering a new way of renting its online real estate to advertisers with the concept of ‘engaged time’

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