Tag Archives: ASA

Legal update on changes affecting sales and marketing 2014

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Sales and marketing laws and regulations will change in 2014 with consequences for all companies based in the UK.

Social media isn’t child’s play when used to target early teens

Update by ASA rules on marketing to children and early teens has just been published.

Changes to comparative price ad rules by ASA take immediate effect

Changes to comparative price advertising rules by the ASA take immediate effect

New Threat to Marketers as the rise of Hard Core "Compers" destroy value of marketing promotions

 A new breed of ‘professional entrants’ to competitions and prize draws in the UK threatens to affect tens of thousands of marketing campaigns unless action is taken now by promoters, warns a leading marketing industry expert. Read more on New Threat to Marketers as the rise of Hard Core "Compers" destroy value of marketing promotions…

New ASA CAP and BCAP Codes launched 1 September 2010

 The Advertising Standards Authority (ASA) will launch ts new Codes of Practice that govern all forms of advertising, marketing and communication activities for off-line (such as print, known as the CAP Code) and for broadcast (known as BCAP Code) on Wednesday 1 September. Read more on New ASA CAP and BCAP Codes launched 1 September 2010…

Read more on New ASA CAP and BCAP Codes launched 1 September 2010…

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