Posts Tagged: ASA

New Threat to Marketers as the rise of Hard Core "Compers" destroy value of marketing promotions

 A new breed of ‘professional entrants’ to competitions and prize draws in the UK threatens to affect tens of thousands of marketing campaigns unless action is taken now by promoters, warns a leading marketing industry expert. Read more on New Threat to Marketers as the rise of Hard Core “Compers” destroy value of marketing promotions…

New ASA CAP and BCAP Codes launched 1 September 2010

 The Advertising Standards Authority (ASA) will launch ts new Codes of Practice that govern all forms of advertising, marketing and communication activities for off-line (such as print, known as the CAP Code) and for broadcast (known as BCAP Code) on Wednesday 1 September. Read more on New ASA CAP and BCAP Codes launched 1 September 2010…

Read more on New ASA CAP and BCAP Codes launched 1 September 2010…