Tag Archives: Direct marketing

Cowboy marketers face record fines in the New Year

New rules in 2015 will stop cowboy marketers with significant fines

“Instant death” to prospect-driven DM is on the cards

End of prospect-driven direct marketing to be illegal under forthcoming EU General Data Protection Regulation

Legal update on prize promotions, competitions and incentives

Marketers constrained from using prize promotions and competitions as a form of conditional opt-in for direct marketing

Legal update on changes affecting sales and marketing 2014


Sales and marketing laws and regulations will change in 2014 with consequences for all companies based in the UK.

Marketers face ‘double legal whammy’ on DM activity in 2014

Many UK marketers are ill-prepared for the impact of a raft of new regulations that will severely curtail their direct marketing activities in 2014.

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