Tag Archives: Dr Edward De Bono

The Power of Colour

Wally-OlinsThe choice of colour has become one of the single most important elements in creating a brand. I remember having a conversation about this over lunch with a very good friend and mentor of mine, Wally Olins CBE, who sadly passed away this week at the age of 83.

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Supporter care is one of the biggest marketing challenges

The ten most commonly made mistakes in the voluntary sector which affects supporter care

The power of colour

How colour can help to drive sales and marketing performance

One Giant Leap for Creative Thinking

 At a time when we’re celebrating man’s astonishing achievement of landing on the moon 40 years ago, the father of lateral thinking has written a new book that challenges all of us to take our own ‘giant leap’  – not into some cold, dark void but in our innate ability to think.

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