The choice of colour has become one of the single most important elements in creating a brand. I remember having a conversation about this over lunch with a very good friend and mentor of mine, Wally Olins CBE, who sadly passed away this week at the age of 83.
Posts Tagged: Dr Edward De Bono
The ten most commonly made mistakes in the voluntary sector which affects supporter care
How colour can help to drive sales and marketing performance
At a time when weâ€™re celebrating manâ€™s astonishing achievement of landing on the moon 40 years ago, the father of lateral thinking has written a new book that challenges all of us to take our own â€˜giant leapâ€™ – not into some cold, dark void but in our innate ability to think.