Posts Tagged: Dr Edward De Bono

The Power of Colour

Wally-OlinsThe choice of colour has become one of the single most important elements in creating a brand. I remember having a conversation about this over lunch with a very good friend and mentor of mine, Wally Olins CBE, who sadly passed away this week at the age of 83.

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One Giant Leap for Creative Thinking

At a time when we’re celebrating man’s astonishing achievement of landing on the moon 40 years ago, the father of lateral thinking has written a new book that challenges all of us to take our own ‘giant leap’ – not into some cold, dark void but in our innate ability to think.

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