Tag Archives: Essential Law for Marketers

Legal update on prize promotions, competitions and incentives

Marketers constrained from using prize promotions and competitions as a form of conditional opt-in for direct marketing

Legal update on changes affecting sales and marketing 2014


Sales and marketing laws and regulations will change in 2014 with consequences for all companies based in the UK.

Marketers face ‘double legal whammy’ on DM activity in 2014

Many UK marketers are ill-prepared for the impact of a raft of new regulations that will severely curtail their direct marketing activities in 2014.

Latest best practice on how to stay legal when using social marketing

How to stay within the law on social marketing according to the UK’s top legal experts in the field

Marketers face massive threat to direct marketing activities in wake of proposed EU Regulation

Marketers face massive threat to direct marketing activities in wake of proposed EU Regulation that could force some companies out of business, warns the UK’s leading permission marketing expert

Changes to comparative price ad rules by ASA take immediate effect

Changes to comparative price advertising rules by the ASA take immediate effect


PRCA appeals to the Supreme Court on Monday 11 February in a move to uphold freedom to read news items on the web without breaking British copyright law

Sales and marketing law isn’t child’s play but it can be fun!

How we came to write the Guru in a Bottle Series and Essential Law for Marketers 2nd edition

CPS publishes interim guidelines where tweets and social media comments could lead to prosecution

New guidelines issued by the CPC sets a high threshold for criminal proceedings to be commenced against bloggers who attack people via Twitter, Facebook, YouTube and other social media

Spending on product placement surges to nearly $10 billion in 2012

Product placement growth worldwide set to top $10 billion in 2012

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