Tag Archives: Global Opportunities for Sports Marketing

Local partnerships are key to commercial success in territories outside of the home market

Local partnerships are essential if PR and marketing agencies seek expansion of market opportunities outside of the home territory says Ardi Kolah speaking at the recent ICCO Summit in Paris (10-11 October)

IOC’s decision to award 2020 Summer Olympic Games to Japan has psychological benefits for the country

The IOC’s decision has psychological benefits for Japan in the wake of the terrible earthquake disaster of 2011.

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