Tag Archives: Guru in a Bottle

What you buy shows the proof of what you believe


People don’t buy what you do, but why you do it.

Predictions for growth of e-learning in sales and marketing

The way the next generation of sales and marketing professionals are trained is going to be very different from current practices and mobile e-learning environments will be key

A ride to the dark side

Alex Gibney

The best laid plans can often go awry thanks to the tendency of real life events to play out in unpredictable and surprising ways. This is one of those stories.

Why companies need to pay the ‘Gender Dividend’

Companies need to wake up to the power of women consumers

Our new cartoon animation project is inspired by ‘Culturematic’ thinking!

Culturematics are so completely unpredictable. They don’t come from a corporate mentality. They don’t come from a hipster mentality. They’re just the free-play of creativity as people take on the new opportunities to create, express and disseminate their ideas.

The ‘trust quotient’

Trust matters and new survey shows Scouts as most trusted charity in UK

The Squeezy Jet Experience

Where customer service fails to live up to scratch

Are you just my type?

There’s more to building a high performance team than simply money!

Emergence of women as the world’s largest economic superpower

Why global brands are now chasing women consumers who hold the greatest economic power on the planet

Why the BBC’s vanity experiment in defining ‘social class’ is deeply flawed

Why the BBC got it so wrong with its “new” segmentation research on social class

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