People don’t buy what you do, but why you do it.
Posts Tagged: Guru in a Bottle
The way the next generation of sales and marketing professionals are trained is going to be very different from current practices and mobile e-learning environments will be key
The best laid plans can often go awry thanks to the tendency of real life events to play out in unpredictable and surprising ways. This is one of those stories.
Companies need to wake up to the power of women consumers
Culturematics are so completely unpredictable. They don’t come from a corporate mentality. They don’t come from a hipster mentality. They’re just the free-play of creativity as people take on the new opportunities to create, express and disseminate their ideas.
Trust matters and new survey shows Scouts as most trusted charity in UK
Where customer service fails to live up to scratch
There’s more to building a high performance team than simply money!
Why global brands are now chasing women consumers who hold the greatest economic power on the planet
Why the BBC got it so wrong with its “new” segmentation research on social class