Tag Archives: Kogan Page

A ride to the dark side

Alex Gibney

The best laid plans can often go awry thanks to the tendency of real life events to play out in unpredictable and surprising ways. This is one of those stories.

Is your glass half empty or half full?

How successful entrepreneurs have created improvised solutions born from ingenuity and smart thinking.

Sales and marketing law isn’t child’s play but it can be fun!

How we came to write the Guru in a Bottle Series and Essential Law for Marketers 2nd edition

Art of influencing and selling

Whether you’re wide awake working at your desk or fast asleep tucked up in bed, your brain continues to process information faster than the latest Pentium Microprocessor. The brain has two ‘engines’ driving it forward – System 1 (intuitive) and System 2 (cognitive).

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