Arts sector can learn how to drive brand partnerships by looking at how this has been achieved in sport
Posts Tagged: London 2012
Forthcoming presentation on how agencies can generate incremental income on the back of London 2012 to be discussed at the forthcoming ICCO Summit 2013 in Paris
The report identifies opportunities for companies in such fields as sports marketing, IT, law, ticketing, stadium construction and infrastructure, hospitality, architecture, security, design, merchandising, catering and logistical support.
Why global brands are now chasing women consumers who hold the greatest economic power on the planet
A new fundraising initiative to get small-medium sized businesses to invest marketing budget in a programme that’s raising money for British athletes has received a luke warm response from sports sponsorship experts I’ve spoken to this week. Read more on Our Team2012 initiative gets luke warm response from sports sponsorship experts…
Last night (Tuesday 8 June 2010) I attended “The London 2012 Brand – The Do’s and Don’ts for Business”, organised by London Business Network, which is made up of London First, CBI, London Chamber of Commerce, FSB and the LDA.
The speakers were Mike Mulvey, CEO, London Business Network, Neil Walker, Community Relations Manager, LOCOG and Alex Kelham, Manager – Brand Protection, LOCOG. Read more on Keeping London open for Business…