Tag Archives: London 2012

What the arts can learn about sponsorship from sport

Arts sector can learn how to drive brand partnerships by looking at how this has been achieved in sport

ICCO Summit on generating new business in wake of London 2012

Forthcoming presentation on how agencies can generate incremental income on the back of London 2012 to be discussed at the forthcoming ICCO Summit 2013 in Paris

Global sports marketing, infrastructure and consultancy opportunities valued at £5.9 billion in new Report

The report identifies opportunities for companies in such fields as sports marketing, IT, law, ticketing, stadium construction and infrastructure, hospitality, architecture, security, design, merchandising, catering and logistical support.

Emergence of women as the world’s largest economic superpower

Why global brands are now chasing women consumers who hold the greatest economic power on the planet

Our Team2012 initiative gets luke warm response from sports sponsorship experts

A new fundraising initiative to get small-medium sized businesses to invest marketing budget in a programme that’s raising money for British athletes has received a luke warm response from sports sponsorship experts I’ve spoken to this week. Read more on Our Team2012 initiative gets luke warm response from sports sponsorship experts…

Read more on Our Team2012 initiative gets luke warm response from sports sponsorship experts…

Keeping London open for Business

Last night (Tuesday 8 June 2010) I attended “The London 2012 Brand – The Do’s and Don’ts for Business”, organised by London Business Network, which is made up of London First, CBI, London Chamber of Commerce, FSB and the LDA.

The speakers were Mike Mulvey, CEO, London Business Network, Neil Walker, Community Relations Manager, LOCOG and Alex Kelham, Manager – Brand Protection, LOCOG. Read more on Keeping London open for Business…

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