Tag Archives: PR

Does culture matter?

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According to American anthropologists Clyde Kluckhohn and Alfred Kroeber, culture β€œis a shared social blueprint for life – the constellation of values, assumptions, beliefs and behavioural norms that define a group of people.”

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Is PR in a social conundrum?

Knowing how to tell a compelling story isn’t enough.

What’s your story?

The art of storytelling is at the heart of successful public relations

Insurance industry needs better public relations, says global boss of Willis

The inspirational style and content of Joe Plumeri, Chairman and CEO, Willis.

Sensationalist PR destroys reputation, honesty builds it

Sensationalist PR will destroy your reputation

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