Tag Archives: Product placement

Traditional product placement is dead

The death of tradtional product placement and the rise of branded content

Brands steal the show in The Great Gatsby movie

Films are hugely powerful for helping to promote brands where media fragmentation has driven brand owners to embed their messages in entertainment content

Spending on product placement surges to nearly $10 billion in 2012

Product placement growth worldwide set to top $10 billion in 2012

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