Tag Archives: Uncategorized

Sky News to stop using artists impressions for News Bulletins from 1st July 2011

Earlier this week I had breakfast with a bunch of media lawyers, QCs and Simon Cole, managing editor of Sky News who told me that as of the 1st of July the network will stop using artist illustrations of what happens in court. Read more on Sky News to stop using artists impressions for News Bulletins from 1st July 2011…

Have we all forgotten to learn how to be happy?

It’s a strange question to ask – we study for exams, a degree, a post grad in something we think will be useful in building a successful career for ourselves and strive to achieve this successful career for a large part of our working lives.

But who taught us how to be happy? I don’t remember that one being on the syllabus, do you? Read more on Have we all forgotten to learn how to be happy?…

Maths for marketers can be fun!

Ever felt you missed your vocation to be an accountant? Eh? Of course not! So why as marketers do we feel out of our depth when it comes to juggling with numbers? Let’s face it, you don’t need to be an accountant to do that, but it helps! Read more on Maths for marketers can be fun!…

The Art of Personal Branding – It can make all the difference in a tight job market say Top Coaches!

If you are looking for your next job move, then of course you’re in good company with all those reading this blog! I was invited to take part in a fabulous whole day coaching session with career coach specialist Nick Gendler, Claire Owen, founder of The StopGap Group and seven other top marketers who have what it takes on paper to land a top marketing job but needed a bit of xtra help in the art of personal branding! And this was no tea party! Read more on The Art of Personal Branding – It can make all the difference in a tight job market say Top Coaches!…

New Threat to Marketers as the rise of Hard Core "Compers" destroy value of marketing promotions

 A new breed of ‘professional entrants’ to competitions and prize draws in the UK threatens to affect tens of thousands of marketing campaigns unless action is taken now by promoters, warns a leading marketing industry expert. Read more on New Threat to Marketers as the rise of Hard Core "Compers" destroy value of marketing promotions…

New ASA CAP and BCAP Codes launched 1 September 2010

 The Advertising Standards Authority (ASA) will launch ts new Codes of Practice that govern all forms of advertising, marketing and communication activities for off-line (such as print, known as the CAP Code) and for broadcast (known as BCAP Code) on Wednesday 1 September. Read more on New ASA CAP and BCAP Codes launched 1 September 2010…

Read more on New ASA CAP and BCAP Codes launched 1 September 2010…

Our Team2012 initiative gets luke warm response from sports sponsorship experts

A new fundraising initiative to get small-medium sized businesses to invest marketing budget in a programme that’s raising money for British athletes has received a luke warm response from sports sponsorship experts I’ve spoken to this week. Read more on Our Team2012 initiative gets luke warm response from sports sponsorship experts…

Read more on Our Team2012 initiative gets luke warm response from sports sponsorship experts…

World Exclusive – Boris Johnson about to launch new "official" brand for London

I can exclusively reveal that secret plans for a new brand for the City of London have been prepared and a new, exciting ‘official’ London brand is about to be launched very soon.

 
The new brand London identity is set to go a very long way in creating a unified and consistent brand image for London in much the same way that has been achieved for the Big Apple. Read more on World Exclusive – Boris Johnson about to launch new "official" brand for London…

Read more on World Exclusive – Boris Johnson about to launch new "official" brand for London…

Keeping London open for Business

Last night (Tuesday 8 June 2010) I attended “The London 2012 Brand – The Do’s and Don’ts for Business”, organised by London Business Network, which is made up of London First, CBI, London Chamber of Commerce, FSB and the LDA.

The speakers were Mike Mulvey, CEO, London Business Network, Neil Walker, Community Relations Manager, LOCOG and Alex Kelham, Manager – Brand Protection, LOCOG. Read more on Keeping London open for Business…

Giving CSR a Sporting Chance

Can London 2012 sponsors and key sponsors in football, rugby and cricket in the UK achieve a Return on Investment (ROI) from Corporate Social Responsibility (CSR) and grass roots activities? A new independent research study jointly conducted with training company Guru in a Bottle and Cambridge Judge Business School aims to lift the lid on how it can be done. Read more on Giving CSR a Sporting Chance…

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